The challenges of managing social media data to meet compliance and legal requirements can be daunting, especially as many companies are still struggling to understand how to incorporate these emerging requirements. And even after you understand your business requirements, have built company and data retention policies specific to social media and have determined how you’ll capture social media content—there’s still the issue of how to store all that data.
It’s no secret that social media is a major contributor to the data explosion. “Today social media generates more information in a short period of time than was previously available in the entire world a few generations ago,” according to ZDNet. With the amount of data businesses must manage continuing to grow at dizzying rates—possibly doubling every 14 months or so, thanks in part to social media—cost-effective storage becomes paramount.
That’s where tape comes in. Not only is tape cost effective, it’s also highly reliable, secure, long lasting, durable and green—making it the perfect medium for long-term archival of data for legal and compliance purposes, which is exactly why organizations are retaining social media data. And if the organization does need to allow frequent or ongoing access to social media content—for analytics purposes, for example—an active archive can do just that, while still letting you capitalize on tape’s efficiency and effectiveness as an archival medium.
There you have it: An old medium can help us manage all of that data being produced by new media. If your organization is being tasked with retaining, storing and managing social media data, you may just find that tape and active archiving are a key part of the solution for your business.
Read Social Media, Compliance and the Law: Part 1, Social Media, Compliance and the Law: Part 2







There is no secret that public networking is a major contributor to the data explosion. Today public networking generates more information in a few months than was previously available in the globe a few generations ago.
Posted by: רוזנבלט ושות' | January 15, 2012 at 10:16 PM